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Research papers

Computer simulation of the pharmaceutical market response

The present study develops a System which explains resultant data (drug prescriptions) in terms of causal measures (doctor behaviour) and enables Management to set strategic plans, to control and evaluate them. The system of the present study is...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Alexandre Thabor
February 1, 1979
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Citation

Thabor, A. (1979a, February 01). Computer simulation of the pharmaceutical market response. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/computer-simulation-of-the-pharmaceutical-market-response


Research papers

Product innovation

The pharmaceutical industry, as we all know, is subject to increasing social and environmental pressures. The effects of these pressures - and the way industry responds to them over the next decade - is the theme of this ESOMAR conference. There are...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Alan Sheppard
February 1, 1979
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Citation

Sheppard, A. (1979a, February 01). Product innovation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/product-innovation


Research papers

Patient's influence on the marketing of pharmaceutical products

A dynamic marketing function will respond rapidly to pressures caused by changes in the environment within which the company operates. The pharmaceutical industry, like all others, operates within a number of different environments - industrial,...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Helen Smith
February 1, 1979
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Citation

Smith, H. (1979a, February 01). Patient's influence on the marketing of pharmaceutical products. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/patient-s-influence-on-the-marketing-of-pharmaceutical-products